Lewis Hamilton’s Iconic $57.15 Bn Worth Sponsor Is Nowhere to Be Seen, Leaving Fans Anxious

Published 02/21/2024, 1:47 AM HKT

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via Reuters

Energy drinks have quite a big affiliation with Formula 1. McLaren recently commenced their partnership with the $57.15 billion beverage company, Monster. However, Monster had a partnership with Mercedes before McLaren. Around that time, Lewis Hamilton was sponsored personally by the brand and when Mercedes cut its ties, the Billion Dollar man continued the association.

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While Monster is not sponsoring Mercedes anymore, the Briton driver is also on his way out at the end of the 2024 season. Considering everything, when a picture was recently uploaded to Twitter of the Silver Arrows drivers in their suits, fans got curious about why Lewis Hamilton didn’t have a Monster logo like he has always worn in the past. While George Russell got some attention for being dressed in all-black again, fans’ reaction to Hamilton was something else altogether.

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The new images were shared on Twitter by the official Mercedes-AMG Petronas F1 Team page, with Russell and Hamilton rocking their new outfits. However, hawk-eyed fans were quick to notice a difference and raised questions about Hamilton not showing off the iconic green claw scratch logo.

Lewis Hamilton gets the Monster clawed off his suit and fans caught it

One curious fan asked the question of the hour about why Lewis Hamilton does not have the Monster logo on his suit or helmet.

While Hamilton is well known for having the Monster logo on his signature helmet during the 2023 season, 2024 has not showcased the helmet properly.

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But it looks like it does not come with the Monster logo. That being said, this fan stated that the logo has been removed from the Helmet.

The curiosity was getting to everybody and many fans were asking the same question about where the Monster sponsor for Lewis Hamilton has gone.

The same question was echoed in the comments section, with many fans just curious about the sponsorship with less heat paid to the overall picture.

While everyone was all about questioning the sponsorship, there were also talks about his helmet not being revealed properly to see if Monster was least showcased on it.

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With this, many fans are wondering if Lewis Hamilton has ended his contract with Monster Energy. But another rumor around the community is that it’s a possibility that it might be on the helmet.

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That being said, do you think Lewis Hamilton will not be able to support his sponsor with branding during the races? Let us know your thoughts in the comments below.

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Written by:

Viren Mirpuri

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Viren Mirpuri is an F1 Writer at EssentiallySports. With a Degree in Mass Media and a Specialization in Journalism, Viren is known for his speedy race day coverage outside of discussing the engine technicalities. Whether he's dissecting the latest technical innovations or unraveling the drama on and off the track, he ensures that his readers stay engaged and informed.
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Edited by:

Akash Pandhare

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